EMERGING BEST PRACTICE:  Colleges are beginning to consolidate new student recruitment for Science, Technology, Engineering and Math departments under a single recruitment initiative: STEM.  Here’s the top three reasons why.

1)  Variety increases the likelihood that STEM capable students will connect personally with one of the fields they may not have otherwise considered.

 2) Coordinated branding and promotion increases the shelf-life of personnel, materials, creative and messaging – you can highlight and focus on different elements within STEM while still providing STEM students a single point of connection with the school.

 3) Increase Diversity recruitment in under-represented disciplines – ie… a health sciences program can also recruit into engineering.